Robert Thorn



Denver, CO


Robert brings more than 25 years of experience in healthcare strategy, business development, and operations to Pinnacle, primarily focusing on rural health strategies. Robert also provides guidance and support for telehealth programs and fair market value guide development.

As a seasoned healthcare executive with demonstrated success throughout his career, Robert has held C-suite and other operational and strategic positions on the east and west coasts, and in the Rocky Mountain region, for both large and small healthcare organizations and networks.

Robert has also led the development of several "first-to-market" programs, including a Program of All-inclusive Care for the Elderly (PACE), telehealth programs that became national models, and statewide tobacco "Quitline" cessation programs. 

Prior to joining Pinnacle, Robert served rural hospitals in both interim CEO and strategic consulting roles. He received his Bachelor of Science degree from California Polytechnic State University in San Luis Obispo, California, and his MBA from National University in San Diego, California. He is a Fellow of the American College of Healthcare Executives (FACHE).



  • National Association of Health Networks, April 27, 2022, Fort Lauderdale, Florida.  “Six Things Every Network CEO or ED Must Do”
  • National Hospice and Palliative Care Organization, March 8, 2022, National Harbor, Maryland.  “COVID-19 and CEO Turnover: What’s a Hospice To Do?”
  • Taos Health Law Roundtable, January 22, 2022, Taos Ski Valley, New Mexico.  “Physician Alignment in Rural Healthcare: Compliance from the Top Down”
  • Colorado Rural Health Center Annual Rural Health Conference, October 21, 2021, Denver, Colorado.  Opening Session Keynote Address: “Six Things Every Rural Hospital CEO Must Do”
  • Montana Hospital Association/Montana Primary Care Association Annual Conference, September 21, 2021, Billings, Montana.  “COVID-19 and CEO Turnover: What’s a Board To Do?”
  • Illinois Critical Access Hospital Network, September 1, 2021, Virtual. "Smart Governance"
  • Illinois Rural Health Conference, August 11, 2021, Champaign, Illinois. “COVID-19 and CEO Turnover: What’s a Board To Do?”
  • Ohio Rural Health Conference, August 11, 2021, Virtual.  “Six Things Every Rural Hospital CEO Must Do”
  • More than 25 years of executive healthcare leadership roles, with both strategic and operational expertise
  • Served organizations ranging in size from stand-alone Critical Access Hospitals to 500+ bed tertiary medical centers; as well as, multi-state health systems and a top-ranked academic medical center (US News and World Report)